Workshop

What We’ve Learnt About Personalising Consumer Experiences to Segments of One

With over a decade’s experience in personalising media at scale to consumers, both Conversant and it’s SVP of Media, Elliott Clayton, have experienced first-hand the potential successes – and failures – of one-to-one personalisation at scale. Join this talk to understand how to leverage media personalisation for proven incremental return, based on Conversant’s work with 65 of the global Internet Retailer Top 100. Digital and analytics teams – both marketing and ecommerce – should attend this talk to gain a new understanding of digital media opportunities.

 

Key Takeaway points:

  • How to understand what a conversion rate optimisation and experimentation program would bring your business
  • How to append value to your AB testing activity
  • What people (and the industry) are doing wrong when saying “experiment X is worth £3 million” and why you shouldn’t listen
  • The difference between experimentation and optimisation
  • How to get the most value from experimentation

Moderator

Elliott Clayton, Senior Vice President Media UK, Conversant
Elliott Clayton
Senior Vice President Media UK, Conversant
2:40 pm - 3:10 pm
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Elliott Clayton

Senior Vice President Media UK, Conversant

Conversant's senior vice president of media in the UK, Elliott holds a decade of expertise in media personalisation, blending technology, strategy, and massive data for many of the top Fortune 500 companies. As senior vice president, Elliott focuses on the importance of accountable media spend through personalisation at scale, leading Conversant’s vision in solving the most challenging digital media issues facing CMOs and media agencies today.

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A member of our team will be in touch shortly.