Workshop

The customer problems that personalisation solves

Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the 15,000+ SKU’s that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, they long for meaningful interactions.

Timely, relevant, and truly personal messages can build lasting bonds between shoppers and brands and drive growth. Successful personalisation offers experiences that customers value – providing them with the convenience of a shopping experience tailored to their behaviour and context and helping them discover new products that they’ll love.

But how do you determine what’s valuable? To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions, and need states. Using these insights, you can craft a seamless experience for each individual across channels.

 

Key Takeaway points:

  • Build a live picture of a shopper’s preferences through sophisticated behavioural tracking.
  • Enrich purchasing and browsing data with contextual data to target customers with highly personalised content.
  • Show shoppers items based on their interests and past behaviour to help them find what they want more quickly.
  • Leverage sophisticated recommendation algorithms to offer complementary products or services instead of just the products the shopper has already browsed or bought.
  • Use emerging trends and social proof to introduce customers to new products that are relevant to them.

Moderator

Justis Saayman, Head of Strategic Services, Fresh Relevance
Justis Saayman
Head of Strategic Services, Fresh Relevance
2:40 pm - 3:10 pm
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Justis Saayman

Head of Strategic Services, Fresh Relevance

Justis Saayman is the Head of Strategic Services at Fresh Relevance. In his role, Justis plans and executes marketing strategies for Fresh Relevance clients, helping them to drive more customer engagement and revenue by leveraging upcoming marketing trends and finding ways to connect the dots in this massive technological landscape. With more than 15 years experience in visual communications, Justis has worked with businesses from start-up to enterprise level on conceptualising and optimising their marketing strategies across all channels, holding previous roles at IBM, moo.com, Just Eat and more.

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