Workshop

How to maximise online revenues in new global markets

When expanding internationally, online visibility, content localisation and addressing cultural conversion barriers are prerequisites for maximising revenues. In this workshop, we will demonstrate how these three key areas are vital for success in new markets and how incorporating these into your international strategy will maximise sales and profits. Actioning the learnings from this workshop will help leave you ready to compete with local market competitors and be successful in new markets.

 

Key Takeaway points:

• How to maximise online sales and revenues in global markets
• The best way to approach translation and localisation to resonate locally
• How to identify cultural conversion barriers in new markets to improve revenues
• The best way to incorporate international SEO to improve online visibility and deliver ROI

Moderator

Nicola Carmyllie, Managing Director, Translation Laboratory
Nicola Carmyllie
Managing Director, Translation Laboratory
2:40 pm - 3:10 pm
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Nicola Carmyllie

Managing Director, Translation Laboratory

Nicola has been working in the localisation industry for 17 years, holds an MA in Interpreting and Translation, and speaks various languages. Having worked with some of the world’s biggest brands, including Honda, Hitachi, IBM and Lenovo, Nicola is an expert in helping companies go global. She has recently worked with retailers, such as Viking and Merlin Cycles to help them grow their international businesses.

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A member of our team will be in touch shortly.