Workshop

How to get genuine benefit from your conversion rate optimisation program

Are you getting true, tangible benefit from your conversion rate optimisation program and AB testing?

Let us help by explaining what value AB testing and experimentation should bring to your business and, ultimately, how to define your return on investment. Are you moving the metrics that you really need to move? If not, let’s look at why that might be the case.

 

Key Takeaway points:

  • How to understand what a conversion rate optimisation and experimentation program would bring your business
  • How to append value to your AB testing activity
  • What people (and the industry) are doing wrong when saying “experiment X is worth £3 million” and why you shouldn’t listen
  • The difference between experimentation and optimisation
  • How to get the most value from experimentation

Moderator

David Mannheim, Founder and CEO, UserConversion
David Mannheim
Founder and CEO, UserConversion
2:40 pm - 3:10 pm
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David Mannheim

Founder and CEO, UserConversion

Founder and CEO at User Conversion - a 100% dedicated conversion optimisation agency in Manchester. Designing and maturing experimentation programs for Mamas and Papas, Ernest Jones, Travis Perkins, British Red Cross, Papa Johns and more with a sensational team who, mostly, support Manchester United.

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A member of our team will be in touch shortly.