Google product listings: the future of eCommerce?

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Google product listings: the future of eCommerce?

This report reveals the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.

Topics covered in the report address the following questions: What proportion of retail ad spend is spent on Google Shopping campaigns? How many clicks are won by PLAs, as opposed to text ads? Category specific insights. From consumer electronics, to fashion and apparel — which industries have been shifting search ad spend into Google Shopping ads? Breakdown for Text vs PLA ad spend/clicks, by device (mobile/desktop). Who is winning the most clicks on mobile?

In June 2018, Adthena’s Google Shopping Report won Best Research Initiative by a Software Platform at the Search Engine Land Awards, also known as ‘the Landy’s.’

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