Zia Zareem-Slade’s role influences all aspects of Fortnum & Mason; as custodian of the brand strategy, determining where, how and with whom the brand shows up, whilst delivering commercial success and ensuring Fortnum’s unique charm and wit is brought to life is all in a day’s work.
Whether it’s hosting a major British art exhibition to the transformation of the Fountain restaurant into the award winning 45 Jermyn St. Or most recently taking Fortnum’s to the City with a beautiful destination shop and restaurant in the centre of the Royal Exchange, Zia carefully balances the innovation and service demanded by customers in today’s world, whilst maintaining the tradition and heritage of a 300-year history.
With a background in creating multichannel experiences for many of the UK’s leading brands, such as Selfridges, John Lewis, and Virgin Atlantic, Zia places brand experience design thinking at the core of all Fortnum’s.
Digital retail leaders
Visitors were retailers
Over 25m turnover
Turnover of companies attending
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