Sienne has worked to transform e-commerce and build exceptional digital teams for over 20 years. She joined John Lewis in September 2014 as their first Director of Digital Product and now manages the digital trade and product teams who are responsible for the continuous product development, optimisation, trading and operations of John Lewis’ digital experiences across web, apps, contact centers and in store digital.
Sienne has previously headed up mobile and R&D at M&S and worked with global brands such as Samsung, Sony Playstation and Coca Cola to deliver business growth strategies and innovative new digital products and services. She has delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes, the first mobile taste test to help customers find and buy the right wine.
She is also a non-executive director for the Financial Ombudsman Service.
Digital retail leaders
Visitors were retailers
Over 25m turnover
Turnover of companies attending
What our clients say...
We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
IRC is the only conference I go to every year
This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
This is one of the best industry events for quality networking.
It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
InternetRetailing Conference is the only event that I always put in my calendar.