Sienne has worked to transform e-commerce and build exceptional digital teams for over 20 years. She joined John Lewis in September 2014 as their first Director of Digital Product and now manages the digital trade and product teams who are responsible for the continuous product development, optimisation, trading and operations of John Lewis’ digital experiences across web, apps, contact centers and in store digital.
Sienne has previously headed up mobile and R&D at M&S and worked with global brands such as Samsung, Sony Playstation and Coca Cola to deliver business growth strategies and innovative new digital products and services. She has delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes, the first mobile taste test to help customers find and buy the right wine.
She is also a non-executive director for the Financial Ombudsman Service.