10 October 2019
Business Design Centre, London



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Sara Prowse

Sara Prowse

Chief Executive Officer, Hotter

Over 25 years of multi-channel retail experience, spanning digital, online, mobile, catalogue, concession, department and fashion stores, both in the UK, US and Europe.

Customer and product focussed, with core experience in digital, direct marketing, merchandising, transformational change, strategy and leadership.

Sara joined Hotter at the beginning of 2016, with the remit to fix and stabilise a business that had gone through rapid growth but was starting to falter, and then step change the growth trajectory, with international expansion the key driver.

Sara’s early career was spent in merchandising at River Island and then Debenhams gaining buying and merchandising experience in clothing and footwear.

A career move in merchandising brought her to the North West, as Merchandising Director for GUS, where she led the clothing and footwear merchandising teams. Subsequently she went on to lead the integration of GUS and Littlewoods with Shop Direct the resulting business. Following this role in transformational change, she moved into marketing at Shop Direct as a Brand Director responsible for creating the brand isme, targeting the 50+ female consumer.

Her last role prior to joining Hotter was European Managing Director at Lands’ End, a classic American lifestyle brand targeting the more mature customer. Here she was responsible for modernising the business and leading its digital transformation in the UK, Germany, Austria and France.

Outside of work her passions include: Skiing, yoga, pilates, cookery, and retail therapy, with a real weakness for buying shoes!

Digital retail leaders


Director or above


From Top500 retailers


Turnover of companies attending


Sponsors & exhibitors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland