8 October 2020

IRC (InternetRetailing Conference)



Polly McMaster

Polly McMaster

CEO and Co-Founder, The Fold

Polly started her career at L.E.K. Consulting, a Strategy Consulting firm based in London, and subsequently moved to Apax Partners, a global private equity firm. She then went on to complete an MBA with distinction at London Business School, where she focused on entrepreneurship, founding The Fold in 2012. In 2013, Management Today voted Polly one of the “35 Women Under 35”, a platform which highlights ‘exceptional young businesswomen’.

Founded in 2012, The Fold was created to meet the demand for beautiful, stylish, yet work appropriate clothing. In just over seven years the business has morphed from a compelling concept, to a high-growth brand, selling internationally across the globe.


Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland