8 October 2020

IRC (InternetRetailing Conference)



Nick Burton

Nick Burton

VP Digital Development, Avon

Nick plays a pivotal role in helping Avon achieve its vision of becoming the world’s #1 digital social selling business. He is responsible for delivering the right digital tools to unlock Avon’s e-Commerce potential. Nick also focuses on opening up the company to better serve its millions-strong network of beauty entrepreneurs and consumers, while simultaneously helping Avon to simplify its technology.

With a strong track record in transforming digital experiences and driving change, Nick is leading Avon’s digital development work, which is a critical pillar within Avon’s Open Up business strategy. His team aims to create an exceptional digital experience for consumers and beauty entrepreneurs and he is working closely with Avon’s markets to ensure these new digital products create real differentiation against the competition. To enable this transformation, Nick is also looking at enterprise architecture, enterprise integration services, software development processes, as well as testing standards and best practice.

Prior to joining Avon, Nick worked at Belron – known for brands such as Autoglass – where he led the Digital and IT  function and served on the Group’s Commercial Executive team. He was also responsible for leading the company IT strategy and for the transformation of the business to a digital customer service delivery model. Prior to Belron, Nick worked in IT at Procter & Gamble and also worked in digital consultancy.


Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland