8 October 2020

IRC (InternetRetailing Conference)



Mike Baxter

Mike Baxter

Director, Goal Atlas
Mike has completed 10,000+ hours consultancy with some of the worlds biggest brands, including Cisco, Google, HSBC, Roche, Skype and Sony Playstation. Originally trained as a psychologist, Mike has worked to improve online customer experience with a wide range of ecommerce retailers (DC Shoes, Dune, Karen Millen, Kingfisher,  Quicksilver, Roxy and Scribbler).

Since 2007, Mike has also been active in the tech space, through both consultancy and tech startups. Mike has been an advisor to Ometria from its first year (now the UK’s 9th fastest growing tech company) and is founder of Goal Atlas, a specialist strategy facilitator with its own dedicated software tools for strategy management.

Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland