8 October 2020

IRC (InternetRetailing Conference)



Mark Adams

Mark Adams

Vice President and General Manager , BigCommerce EMEA

Mark Adams is Vice President and General Manager of BigCommerce EMEA. Since its UK launch in July 2018, the eCommerce platform’s international footprint has accelerated under Mark’s leadership. Responsible for European operations, Mark’s extensive expertise enables the team to maximise market leading services for customers and partners.

Currently used by 60,000 businesses in 120 countries, BigCommerce’s European customers include thousands of fast-growth companies as well as industry-leading companies and brands, including Sony, Withings, Steinhoff, Start-Rite Shoes, Loacker, Diageo and Carluccio’s.

Mark holds almost 15 years of eCommerce industry experience. Prior to his role at BigCommerce, Mark co-founded eComp, the IT and eCommerce consulting agency. Working with retailers, including Aldi, Halfords, and Andertons Music Co advising on their digital transformation. From 2005-2013, he ran eCommerce design and solution agency, Portaltech, which grew to be the top global agency for Oracle ATG and SAP hybris. Here, Mark headed up commercial relationships with partners and ran the business consulting and customer success teams. Mark also actively invests in retail technology start ups and sits on the board of digital receipts company yReceipts and is a board advisor to specialist marketplace, Open for Vintage. 


Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland