8 October 2020

IRC (InternetRetailing Conference)



Jo Jackson

Jo Jackson

Chief Creative Officer, Made.com
With over 10 years experience in branding and marketing, Jo now leads the MADE.com brand from its global HQ in London. Overseeing everything from brand strategy and advertising through to building innovation on and offline, content, PR, partnerships, social and influencer/advocacy campaigns.

Previously, Jo worked directly with Diesel's artistic director Nicola Formichetti, responsible for the brand's global creative strategy and international advertising campaigns. Leading creative agency relationships, managing the internal global creative, content, digital and events teams to deliver a consistent marketing message across all online and offline platforms.

Prior to going brand-side, Jo established and ran her own creative agencies, with a focus on social and cultural influencers. Here she created global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including Nike, Gap, Red Bull, Microsoft, PepsiCo, Bacardi Global Brands, Nokia, Diageo & Bestseller.

In 2004 Jo co-founded Beyond the Valley – an award-winning design boutique and fashion label based in London’s West End. Over the next five years, she helped launch more than 300 emerging British designers into the fashion, art and design industries.

Jo regularly judges D&AD, New Blood Awards, Le Book, CreativePool, Superbrands and Coolbrands UK awards to name a few, alongside presenting keynote speeches at international events, where she always tries to throw in at least one bad joke. 

Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland