8 October 2020

IRC (InternetRetailing Conference)



David Williams

David Williams

Senior Director, DTC (eCommerce and Retail), EMEA and Japan, Deckers Brand

Dave is a highly experienced global omnichannel/direct to consumer/eCommerce leader with over 20 years in the industry across several verticals, mainly fashion. Built, digitally transformed and grown domestic and international eCommerce business with wider general/channel management experience.

Dave is currently responsible for both the eCommerce and retail channels in Europe and eCommerce in Japan, and during my time have managed all key eCommerce and related operational functions - marketing, content, buying and merchandising, website and omnichannel development, payments, fraud, order processing, and customer services.

Dave has spoken regularly at conferences throughout Europe, including but not limited to Internet Retailing, eTail UK, Etail France, Etail Germany, Drapers Fashion, Internet Retailing, Fashion Digital, IDC Insights, Demandware Xchange and others. His work has been nominated for several and won awards.

He is also a member of the IMRG Advisory Board. 


Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland