Table 14: Social Media Strategy

Is Your Social Media Strategy Fit For The Future?

This dedicated forum – exclusively for retailers – has been designed to span a breadth of topics critical to the future retail machine and will equip participants with the tools to create an overall solution that ultimately attracts; keeps and builds customer loyalty and revenue over time.

Key Roundtable discussion points

  • How are consumers using social media to engage better with brands?
  • How can you build a social strategy to deliver commercial output and enhanced customer and brand experiences?
  • How can you leverage people who are key influencers to drive sales?
  • Which social platforms are most popular and will offer you the best ROI?
  • Do you have the necessary resources and/or budget?
  • How are you monitoring what’s been said?
  • What new social innovations will you see by 2020 and how can you prepare for it now?


Alison Lancaster, Interim Digital Marketing Director, Fanatics (International)
Alison Lancaster
Interim Digital Marketing Director, Fanatics (International)
13.55 - 14.35
Location: Track 3 | Customer & Engagement
Contact Moderator

Please note, Roundtables are only available to those holding a Retailer & Brands Delegate Pass or members of our Hosted Retailer & Brands programme.

Book your Pass

Back to all Roundtables

Alison Lancaster

Interim Digital Marketing Director, Fanatics (International)

Alison is Interim Digital Marketing Director at Fanatics International - the International arm of the world’s largest omni-channel retailer of licensed sports merchandise and fan gear. Fanatics International offer best in-class e-commerce solutions to many of the world’s leading sports clubs and organisations such as  Manchester United, Chelsea, Real Madrid, Borussia Dortmund, Valencia, Olympique de Marseille; American Sports (NFL, NBA, NHL, MLS) and manages the omni-channel operations for Manchester City, Everton, Aston Villa;  F1, The Ryder Cup, Le Tour de France, England Rugby, WRU, It also operates it’s own branded Fanatics and Kitbag digital sites.  Alison is part of the executive leadership team based in Manchester, with rapidly expanding International offices in Japan, Germany and Spain. Fanatics HQ is in the USA. Prior to joining Fanatics in June 2018, Alison spent two years at House of Fraser in various interim roles including Chief Customer Officer and Marketing Director.  Previous roles including the set up of and; launching Fashion, Beauty and Home on, as well as working for numerous market leading lifestyle and specialist brands such as Charles Tyrwhitt, White Stuff, Bravissimo and Kiddicare.  Alison’s career in the omni-channel retailing, digital, data, advertising and marketing areas has also encompassed time at Europe’s largest designer outlet, McArthurGlen/SPG, Waitrose Wines, Morrisons Supermarkets and Bonmarché. Alison is passionate about retail innovation, customer experience, brands and all things digital! Alison is an Ambassador for ‘Be Inspired’ and Women in Retail, previous Chair of the Direct Commerce Association, and holds a number of Advisory Board roles including a member of the eConsultancy Digital Advisory Board.

Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.
In the meantime, stay tuned to the IR Events News.

Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.