Roundtable

Table 12: Mobile-Based Augmented Reality

Evaluating How Mobile-Based Augmented Reality Can Be Used To Drive Real Customer Engagement And Differentiation

This dedicated forum – exclusively for retailers – has been designed to span a breadth of topics critical to the future retail machine and will equip participants with the tools to create an overall solution that ultimately attracts; keeps and builds customer loyalty and revenue over time.

Key Roundtable discussion points

  • How are retailers using AR to drive unique customer experiences through mobile?
  • What are the best strategies to bring products and services to life with AR through mobile?
  • What mobile AR pitfalls should retailers watch out for?
  • Which technology and partners are required in order to appraise the ROI of your AR plans?
  • Evaluating which elements of AR are a fad and which elements will become more mainstream in retail?
  • What will retail AR look like in 2020 and what you can do now to capitalise on it?

 

 

Moderator

Kerry Lowe - Argos
Kerry Lowe
Senior Product Manager, Argos
13.55 - 14.35
Location: Track 4 | Beyond Channels
Contact Moderator

Please note, Roundtables are only available to those holding a Retailer & Brands Delegate Pass or members of our Hosted Retailer & Brands programme.

Book your Pass

Back to all Roundtables

Kerry Lowe

Senior Product Manager, Argos

Kerry Lowe is a digital leader with over ten years of experience working within the retail industry. Throughout her career she has built and optimised products and services to drive business growth through exceptional customer experiences. She has led strategic, budgetary and tactical roll outs of ecommerce products for multiple global brands whilst working in-house and agency side. Kerry is currently a Senior Product Manager at Argos.

Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.
In the meantime, stay tuned to the IR Events News.

Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.