Roundtable

Table 11: International Markets

How To Drive Success In New International Markets

This dedicated forum – exclusively for retailers – has been designed to span a breadth of topics critical to the future retail machine and will equip participants with the tools to create an overall solution that ultimately attracts; keeps and builds customer loyalty and revenue over time.

Key Roundtable discussion points

  • Why should you target international markets?
  • Who is doing what and how can you best open up international growth opportunities?
  • How do you decide which new markets to back to ensure the maximum opportunity for success?
  • How can you take the complexity and risk out of international through testing and failing fast?
  • What does good look like and how do you put in the right elements to give you a minimal footprint to allow for a land and expand model – payment, platform, translation and delivery?
  • Risk versus reward – how can you sell internally around the opportunity for growth?

Moderator

Jeremy Clutton, Global Director, Sales & Partners (eCommerce), Lingo24
Jeremy Clutton
Global Director, Sales & Partners (eCommerce), Lingo24
13.55 - 14.35
Location: Track 1 | Growth & Innovation
Contact Moderator

Please note, Roundtables are only available to those holding a Retailer & Brands Delegate Pass or members of our Hosted Retailer & Brands programme.

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Jeremy Clutton

Global Director, Sales & Partners (eCommerce), Lingo24

Jeremy heads up the specialist team supporting our eCommerce customers at Lingo24. This basically means working with global B2B, retail, brand owners and travel companies in supporting their global expansion through digital channels. Having worked in a number of industries including in advertising for Diageo, Jeremy has a firm grasp on the challenges business of all sizes face in taking their products to a global audience and in aligning the investment and the returns to understand how to de-risk new markets while maximising opportunities for success. Having over 12 years of experience in localisation he is able to marry the technical, with the cultural and understand how positioning varies by offering. Jeremy is particularly strong in understanding the movement towards a single expectation around experience when consuming in our personal lives and our business lives and the opportunity this presents for those who get it right.

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Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.