Roundtable

Table 9: Brands Direct

How Can A Manufacturing Brand Grow Effectively And Increase It’s Customer Base Through Moving Into International Retailing

This dedicated forum – exclusively for retailers – has been designed to span a breadth of topics critical to the future retail machine and will equip participants with the tools to create an overall solution that ultimately attracts; keeps and builds customer loyalty and revenue over time.

Key Roundtable discussion points

  • How can manufacturing brands tackle on-line vs. off-line approaches to ensure they choose the best fit for their international strategy?
  • How can manufacturing brands best embrace branding vs. sales vs. service when going international?
  • Which localisation strategies offer the best ROI for brands retailing internationally?
  • What does ‘Brand Britain’ really mean for brands going international and how can they capitalise on it?
  • How can you ensure your strategy is watertight enough for a successful launch?

 

 

Moderator

Sara Prowse
Chief Executive Officer, Hotter
13.55 - 14.35
Location: Track 1 | Growth & Innovation
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Please note, Roundtables are only available to those holding a Retailer & Brands Delegate Pass or members of our Hosted Retailer & Brands programme.

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Sara Prowse

Chief Executive Officer, Hotter

Over 25 years of multi-channel retail experience, spanning digital, online, mobile, catalogue, concession, department and fashion stores, both in the UK, US and Europe. Customer and product focussed, with core experience in digital, direct marketing, merchandising, transformational change, strategy and leadership. Sara joined Hotter at the beginning of 2016, with the remit to fix and stabilise a business that had gone through rapid growth but was starting to falter, and then step change the growth trajectory, with international expansion the key driver. Sara’s early career was spent in merchandising at River Island and then Debenhams gaining buying and merchandising experience in clothing and footwear. A career move in merchandising brought her to the North West, as Merchandising Director for GUS, where she led the clothing and footwear merchandising teams. Subsequently she went on to lead the integration of GUS and Littlewoods with Shop Direct the resulting business. Following this role in transformational change, she moved into marketing at Shop Direct as a Brand Director responsible for creating the brand isme, targeting the 50+ female consumer. Her last role prior to joining Hotter was European Managing Director at Lands’ End, a classic American lifestyle brand targeting the more mature customer. Here she was responsible for modernising the business and leading its digital transformation in the UK, Germany, Austria and France. Outside of work her passions include: Skiing, yoga, pilates, cookery, and retail therapy, with a real weakness for buying shoes!

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Thank you for your interest in the InternetRetailing Conference
A member of our team will be in touch shortly.