Mobile Consumer Behaviour

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Mobile Consumer Behaviour

There’s no denying that smartphones have truly revolutionised the way consumers work, relax and interact with each other. People of all ages have embraced the convenience and advancements in technology, to the extent that devices now play a vital role in the way we live our lives today.

We’ve commissioned brand new research into the role mobile plays in the modern world, and found some incredible new insights: from 93% of respondents reporting that they own a smartphone, to 56% using their smartphone for their daily alarm, to over a third describing themselves as addicted to checking their device. The influence of mobile is growing year on year as we rely on the devices in our pocket to run our lives.

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