8 October 2020
London

IRC (InternetRetailing Conference)

Exhibitor White Papers

IRC

UK Beauty Report 2019

Hitwise Stand: 38

A love-hate relationship exists between cosmetics brands and retailers. Brands would prefer to sell directly, but retailers attract larger volumes of visits, sales and customers.

In 2019, the Top 50 Beauty Retailers averaged 48M visits per month – 4 times greater than the Top 50 Beauty Brands. Only 16% of Retailer Visitors also browsed on brand sites, showing little overlap between the two segments.

In our latest UK Beauty Report, we analyse the growth drivers behind beauty and comsetics disruptors like Cult Beauty, Revolution Beautyand Amazon Beauty. Using the latest industry insights, we break down the process of how cosmetics brands should:

  • Use search intelligence to track competitors, fast-rising products and identify missed search terms.
  • Apply page level insights to help brands capitalise on declining competitors and identifying opportunities from disruptors.
  • Analyse Amazon Beauty using the latest purchase data to see which brands are converting into sales.
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Digital retail leaders

Icon

800+

Visitors were retailers

director

77%

Over 25m turnover

Top500

70%

Turnover of companies attending

Turnover

£43bn

Main sponsors


 

What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
    C4Commerce
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
    Amplience
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland