Digital Audience Segmentation Report
The ways in which marketers segment their customers are changing. Consumer life stages and behaviours, such as search and purchase activity, are now more favoured over traditional demographics.
In our latest Behavioral Audience Segmentation report, Hitwise explores how brands such as Mercedes, British Airways, and Vogue can segment consumers more efficiently depending on key objectives.
We examine some of the “best” and most efficient ways to segment the customer base, including:
- Acquiring a new audience using search and demographic data
- Winning back browsers using competitive visit and booking data
- Nurturing your most loyal customers with engagement analytics.