8 October 2020

IRC (InternetRetailing Conference)

Exhibitor White Papers


Buyers vs. Browsers

Hitwise Stand: 38

Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions.

These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has also transformed how businesses can reach their potential buyers.

But, have evolutions made it more difficult to identify, convince, and acquire new customers?

Hitwise data simplifies and amplifies this process. In this report, we will show how online audience analytics can help:

  • Pinpoint buyers from general visitors using digital behaviours, with examples from Zara and Adidas
  • Acquire more buyers through search and clickstream insights
  • Identify why browsers go to the competition and win-back tactics for booking sites like Airbnb
View all Exhibitor White Papers

Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland