Back to School Report 2018
Each family has a different plan when it comes to back to school preparations.
Some have their children’s school uniforms and supplies prepared before their summer holidays. Some have taken advantage of Amazon’s Prime Day sales. Other families leave the back to school shopping to the last minute just before school commencement.
In this report, we look at these different segments of shoppers: The Early Birds, the Prime Day and the Last Minute Shoppers.
We analyse who they are, what they are looking for, and which retailers successfully captured these segments over each period of time.
Download the Back to School Report and turn customer insights into actionable data!
– Conversion Optimization – How to use competitive and audience intelligence to convert more customers
– Growing Lifetime Value – How to identify upselling and partnership opportunities