THE STATE OF E-COMMERCE: APAC
The world’s largest e-Commerce opportunity
With e-Commerce in APAC forecasted to reach $3.5 trillion by 2021, strong sales and continued growth make APAC a desirable market for many international brands.
This report is designed to provide brands with a comprehensive guide to APAC consumer behaviours, preferences and concerns about digital shopping. Following extensive global research with consumers across seven key countries within the region, our research has uncovered:
- How APAC consumers like to shop
- What verticals and products they are buying
- How they prefer to engage with international brands