Downloads

We’re curating a download hub of useful documents to help you before, during and after IRC 2018.

You can grab your downloads below, and we’ll be adding new content on a regular basis, so do check back for the latest pieces.

Integration Marketplace as a Cure Against Shadow IT

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Shadow IT risks. Shadow IT – applications that have been procured without internal IT’s knowledge – has ceased to be an issue that only big enterprise companies have to deal with. Now any-size company has to deal with it one way or another.
Discover in this whitepaper:
  • Whether it’s true that unbelievable 93% of all applications at some companies is in fact in “the grey area”
  • How exactly shadow IT can be surprisingly beneficial to a company despite the risks it involves
  • What simple and obvious strategy should be adopted by IT departments to get shadow IT risks under control

Expand Revenue Streams Through Standardization

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The impact of cloud computing is immense, with more and more businesses widely using cloud business applications. Integration scenarios that system integrators address on a regular basis are often repetitive. Sophisticated integration solutions are, however, in most cases out of SMBs’ financial range. This creates a gap between the increased SaaS consumption and the ability to integrate cloud-based services efficiently.
Discover in this whitepaper:
  • Why integration needs of most SMBs are largely underserved in these days
  • What business model system integrators need to adopt to be able to address these needs
  • How they can validate the go to market strategy for this model in the shortest possible time

The Ultimate Retail Payments Field Guide

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The Ultimate Retail Payments Field Guide gives you everything you need to know about today’s retail payments, right from the experts themselves. Hear from ACI, Ovum, Klarna, Chargebacks911 and more as they discuss:
  • The hottest global investment trends in retail
  • Safely achieving cross-border expansion
  • Five simple steps to preventing more chargebacks
  • The new frontiers in merchant payments
  • Eight key terms currently dominating today’s payments landscape
Download the guide today and start benefiting from expert insights you won’t find anywhere else.

Reimagining Commerce

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Most shoppers go to commerce websites to do something other than make a purchase. Learn why experiences matter and how to convert visitors to customers.
Our new survey shows that 92 percent of first-time visitors to a website do not intend to make a purchase. Their visit may only be the first step in a journey to browse, compare, learn and then buy. Brands overly focused on transactional affairs too often miss out on other key engagement opportunities.
Our new survey of more than 1,000 consumers shows:
  • What, where and when consumers are buying online
  • The top three experience mistakes brands are making
  • Which types of content consumers want personalized.

Reimagining Commerce: Global Findings

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Is your company losing money because it is ignoring what online consumer behavior really means? Many companies are too focused on counting conversions instead of understanding why browsers became buyers, and what happened to the majority who did not.
As consumers gather information about products and services, companies have multiple opportunities to engage with them. Through experience-driven commerce, companies can gain their trust, create connections and impress them by truly responding to their online consumer behavior.
A new Episerver global study found that online shoppers:
  • Are looking for a reason to buy. They are going online to search for (35 percent) and compare (29 percent) products or services.
  • Want brands to remember them. 87 percent are okay with companies knowing more about them.
  • Really aren’t asking for all that much in commerce experiences; 44 percent abandon purchases because something as basic as a product search function is missing.
Learn more about how you can narrow the gap between visits and sales by understanding and acting on online consumer behavior in 2018. Download our 2018 Reimagining Commerce report.

The total economic impact of Episerver digital experience cloud

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See how quickly Episerver customers get a return on investment in Forrester’s new Total Economic Impact™ study. Individuals who are within our marketing database can download this complimentary report.
Forrester’s new TEI study on Episerver provides an independent and rigorous cost and benefit analysis of the Episerver Digital Experience Cloud running on Microsoft Azure.
Through customer interviews, data collection and subsequent financial analysis, Forrester concludes that Episerver provides customers a 443% return on investment over three years with a break-even point of less than 6 months.
The study includes an overview of how Episerver customers:
  • Save hundreds of thousands of dollars each year by reducing manual content management.
  • Use the Episerver Digital Experience Cloud on Microsoft Azure to reduce costs and improve performance.
  • Increase revenue by delivering personalized content based on real-time and historical behavior.

5 Mobile Shopping Strategies To Win This Holiday Season

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From push notifications to personalization, PredictSpring has prepared an extensive guide of seasonal best practices to nail your mobile commerce strategy over the holiday period. Plan ahead with these tips and you’ll be ready to win customers over this holiday season.

Europe’s Future Delivery Landscape

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A MetaPack review of the top trends and market developments that will shape the eCommerce value chain of 2020
The retail eCommerce landscape is undergoing an unprecedented wave of innovation and fast-paced change. With disruption becoming the new norm, this MetaPack study evaluates the key trends set to influence delivery models and shape the eCommerce value chains of today and beyond.
Leveraging research data from a multitude of sources – including MetaPack’s 2017 consumer research findings – we explore the megatrends influencing eCommerce market evolution and what this will mean for consumers, retailers and carriers.
Learn more, get the whitepaper.

MetaPack Product Sheet

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The blueprint for collaborative commerce

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Headless Commerce

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Isobar has published a white paper explaining how brands can leverage Headless Commerce to create experiences across an entire ecosystem of touchpoints. Using the Headless Commerce approach enables brands to build long-term customer relationships and deliver sustainable business growth.
Authored by the Isobar UK and Global team, the white paper makes the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.

E-Cash System with Blockchain-Based Services for E-Business

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Building Efficiency within a Peer-to-Peer Electronic Value System

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Success Story: La Halle

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Success Story: The Kooples

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How to make true 1:1 marketing happen, at scale

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To achieve truly personalised marketing, four essential pillars need to be realised: recognition and reach; individualised profiles; decisioning and delivery and measurement and insights. This guide explains how to achieve this.

The 5 keys to connecting with real people

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To speak to consumers with accurate and compelling messages, marketers need a single view of them across all channels and devices. This whitepaper lays out how to implement a single customer view.

We know what shoppers will pay for annual delivery

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How customer focused returns can drive loyalty and positive ROI

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How to achieve NPS enhancing customer satisfaction

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The 7 habits of successful new payment leaders

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Human Engagement in Digital Banking

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Financial Institutions like any other organizations need to engage with customers on a human level to build long-term trusted relationships through digital channels.
This means creating deep human levels of engagement that digital channels have yet to address. At the end of the day, customers will continue to self-select to the bank that provides the least amount of friction and the most relevant support and guidance.
As banks look to bring back a human level of engagement and assistance to digital channels, as well as assistance to branch staff with complex products, and multidimensional customer journeys, the following become key:
  • Compliance, Regulations: Auditable and Secure
  • Engagement with contextually useful information that is consistent and compliant
  • Providing financial packages that are valuable to the customer
  • Consistency across all touchpoints
  • Discovery: Asking questions first and not making assumptions

Case study: Leroy Merlin

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Case study: OBI

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Case study: Canon

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Humanizing Digital 2020

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B2B Commerce: Unlock your digital potential

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B2B organisations must take multiple factors into consideration in order to effectively grow online. From selecting the right eCommerce platform to adapting existing processes, embracing digital transformation impacts nearly every aspect of your business. This must-have whitepaper provides you with:
  • How-to guides
  • Interviews
  • Company insights
  • Advice from B2B specialists

Emotional eCommerce

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We know that more than half of all online transactions are abandoned before completion. But what psychological and emotional factors drive different behaviours? We partnered with the University of Reading to better understand the ups and downs in the online journey and what retailers can do to stay ahead of the competition.
Commissioned by Klarna, the study was conducted by Lynne Bell, Dr Julia Vogt, Dr Rachel McCloy and Prof Laurie Butler from the University of Reading’s School of Psychology and Clinical Language Sciences.
In addition, we conducted consumer research which offers important clues for merchants looking to tap into different age groups, from millennials through to Gen Xs and Baby Boomers, and shows how they can use EQ as well as IQ to deliver a smooth online customer experience.

Improve your e-fashion figures

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The UK fashion business is worth over £52 billion and is predicted to rise by 4.5% p.a. up to 2020. This makes it a highly lucrative market, particularly for pureplay e-tailers who can keep overheads much lower than their high street counterparts. With the competition now so intense, many are looking at new checkout services as a way to differentiate and add value for the fashion shopper.

Unlocking the home market

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There are over 27 million households in the UK. That’s a lot of nests to feather. And more home-birds are flocking to buy online. But cost and style-conscious buyers are easily scared off – by poor experiences, over-complexity, and issues with cash flow.

Ditch Discounting

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In 2017 Black Friday boosted online sales across Europe by 509%. But a few retailers, like Fat Face in the UK, bucked the trend, refusing to discount and still managing to increase sales volume and revenue. Can online retailers afford to take this stance? Is discounting essential for business or just a habit that’s bad for consumers and bad for business?

Mobile Consumer Behaviour

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There’s no denying that smartphones have truly revolutionised the way consumers work, relax and interact with each other. People of all ages have embraced the convenience and advancements in technology, to the extent that devices now play a vital role in the way we live our lives today.
We’ve commissioned brand new research into the role mobile plays in the modern world, and found some incredible new insights: from 93% of respondents reporting that they own a smartphone, to 56% using their smartphone for their daily alarm, to over a third describing themselves as addicted to checking their device. The influence of mobile is growing year on year as we rely on the devices in our pocket to run our lives.

Content for commerce

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Content and commerce are two words closely aligned with the digital era. But for an industry that’s been successfully selling online for decades, it’s astounding that there’s only recently been a real push for using content to drive and measure online retail sales.
Download the ‘Content for Commerce Report’ to discover:
  • How to bring commerce to life with engaging content
  • How to take on the content and commerce challenge
  • Strategies to unite your content and commerce strategies

Building Digital Products for the Future

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It’s no longer enough to create digital products for the channels you know about.
With the onset of new customer touch points, software environments, and consumer habits, your digital products need to continually evolve to maintain a competitive advantage and continue serving your business goals.
Download this whitepaper to explore:
  • New technologies and behavioural trends that could impact your business within 5 years
  • How to take advantage of the opportunities they offer and build flexibility into your digital products

Mind the digital gap

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Organisations are failing to align business strategy and digital delivery – and customer experiences are suffering as a direct result.
That’s the headline takeaway from our 2017 survey of UK-based senior digital managers in roles such as CIO, CDO, CTO, and Head of Digital Experience.

Social Proof – The Secret Ingredient To Your Customer Lifecycle Marketing

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With the rise of UGC and real-time marketing, social proof has become a cost-effective tactic for retailers to acquire, grow and retain customers. By leveraging testimonials, reviews, top selling products and more, you’re helping customers make a purchase decision and feel confident about their choice.
Download this whitepaper to learn what social proof is, why it works and how to use it. You will discover:
  • Five powerful forms of social proof.
  • How to harness them in your customer lifecycle marketing.
  • Retailers who do it well.
  • Easy ways to get started.

Just Browsing – How to Turn Window Shoppers into Buyers

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Of 100 shoppers visiting your website, 39 visitors look at your products but only 4 will make a purchase. While there is no silver bullet to turning a window shopper into a buyer, there is a way to increase the odds. Automated browse recovery emails can help you move these browsers further along and recapture revenue that might otherwise be lost.
Download this ebook to discover:
  • How this money maker supports your sales funnel.
  • Step-by-step guide to get your first campaign up and running.
  • Alternative ways to leverage browse data in your emails.

Cart Recovery Incentives – Revenue Silver Bullet or Waste of Money?

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Ever wondered whether including an incentive will make your cart abandonment emails convert better?
Discounts are a straightforward way to increase sales, but involve taking money directly out of your business. So a blanket approach isn’t always the best route.
Find out how and when incentives can help you win customers over, and when to avoid splashing out for little return.

Four Pillars of Customer Loyalty

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In this era of one-click immediacy paired with an abundance of choice, it’s increasingly challenging to define what makes the shopper keep coming back for more.
We commissioned YouGov to gain critical insights straight from consumers’ mouths about what they want most from retailers in exchange for their loyalty. Our report breaks down the top four pillars along the shopping journey that create repeat customers:
  • Convenience
  • Experience
  • Services
  • Marketing Communications

How Amazon Dominates the Competitive Search Landscape

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This report examines Amazon’s search performance in established markets (US/UK). With unique competitive intelligence insights, the report also explores how Amazon will focus investment in the channel to drive growth as they expand into the AU region (Q4, 2017).
Our research, which incorporated 370,000 US consumer electronics ads, from 180 competitors between Oct-Nov 2017, found that whilst Amazon’s share of desktop adspend was just 15.35%, this gave them 49.65% of the category clickshare.
This analysis of major verticals in consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend is the driving force behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing that of even their closest rivals.

Paid Search Benchmark 2018

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This report benchmarks ad spend and performance in search, and encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million search terms in the US, UK, and Australia, revealing global search trends and category specific insights.
  • Benchmarks competitor Ad Spend and Performance, for insights that inform strategic decision making within 8 key verticals.
  • Reveals that the SERP is more competitive than ever, using data-driven insights to map out gaps and opportunities for market growth.
  • Visualizes the power of AI and Machine Learning in its ability to segment large volumes of search data, demonstrating the competitiveness of each category.
For senior decision makers in digital, this kind of competitive intelligence can be used to refine, iterate, and optimize search campaigns.

The Rise of Google Shopping

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This report reveals the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.
Topics covered in the report address the following questions:  What proportion of retail ad spend is spent on Google Shopping campaigns? How many clicks are won by PLAs, as opposed to text ads? Category specific insights. From consumer electronics, to fashion and apparel — which industries have been shifting search ad spend into Google Shopping ads? Breakdown for Text vs PLA ad spend/clicks, by device (mobile/desktop). Who is winning the most clicks on mobile?
In June 2018, Adthena’s Google Shopping Report won Best Research Initiative by a Software Platform at the Search Engine Land Awards, also known as ‘the Landy’s.’

The Robots are Coming: AI in Multichannel Retail

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Serve the Empowered Customer

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IRUK Top500 2018 Report

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I used to leave that to the eCommerce Director

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The Essential Checklist for Retail Marketers

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eBook: Why eCommerce Warehouses Must Adapt and Modernise

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