8 October 2020

IRC (InternetRetailing Conference)

Discover winning retail strategies


Discover winning retail strategies

Evolve or perish

Visit IRCTo be successful in the current climate retailers must prove themselves to be adaptive, creative and brave enough to enact change when necessary. This year we’ll shake the industry and question well established retail concepts; equipping digital leaders with a platform to learn, network and continue developing their digital retail and multi-channel strategies.

In order to create a fully functional and successful retail machine there is no doubt that strategy between retail marketing professionals and fulfilment must be aligned. Both arms need to work in harmony and overcome their challenges together.

Whichever side your role focuses on, IRC will have it covered. This is not a programme for passive listeners - IRC is designed to make sure that delegates are fully involved in discussion and ideas sharing.

Pre-Register today!

The approach in 2019

The approach was revolutionary, forward-facing and encourages creativity and innovation in retail.

Our content team researched the market, talked to retailer leaders, strategists and thought-leaders to ensure the programme was relevant, and met the needs of retailers today, and in the future.

It's why every year leaders from some of the UK's largest retailers return to be challenged, to find out what works, what doesn't, and to hear about new and innovative technology that is tried, tested and proven to increase online retail sales.

Pre-Register today!

The programme in 2019

Delegates were able to meet and test their strategies against each other in order to create an overall solution that ultimately attracts customers, keeping customers and building loyalty and revenue over time.

IRC 2019 examined the exciting tools and techniques driving online retailing today, including personalised content, loyalty transformation, customer centricity, AI, big data, AR/VAR and mobile.

View the 2019 programme now

Impressive speaker line-up

The speakers were all senior level leaders from some of the UK's top retail brands. All have a track record of proven success and a fascinating story to share.


View the 2019 line-up of speakers

View the 2019 conference programme

Editor of InternetRetailing

10 reasons why retailers attended IRC 2019

  1. It's the UK's leading conference for retail leaders. View the conference programme here.
  2. Hear case-studies from big-name brands and discover what has worked - and what hasn't
  3. Network with retail leaders, disruptors and those driving digital innovation
  4. Take advantage of easy access to white papers and eBooks from a range of retailers
  5. The complementary lunch and refreshments throughout the day
  6. Your chance to attend a range of hands-on workshops
  7. Learn how to create exceptional experiences for your customers
  8. Meet innovative technology suppliers
  9. Find out how you can disrupt your market and take an edge over your competitors
  10. Pause, recharge and consider your strategy for 2020 - away from the busy office

The conversation

IRC 2019 covered everything pertinent to the boardroom agenda with topics including:

Ethical eCommerce | driving growth | personalised content | cross border delivery | marketplaces | international expansion | localisation | payments | customer empathy | subscription models | returns | abandoned browsers & carts | touch points | loyalty schemes | data | new technology | referral marketing | GDPR | click & collect | VR/AR | Big Data | mobile first | AI | customer centricity | managing profitability | global markets | disruptive retail environments | increasing profit

View the 2019 programme now

The tracks

Track 1

This track focused on growth and new markets, in the UK and overseas. We examined cross-border delivery, the use of marketplaces for international delivery and international returns, as well as the power of personalised content and using payments as a customer conversion tool for new markets.


Track 2

This track focused on customer engagement and loyalty. From creating an emotional connection online with your customer, subscription models and loyalty schemes, through to referral schemes and getting customers to become a proactive ambassador of your brand in the future.


Track 3

This track focused on the customer experience across all touch points. Including using AI for final mile accuracy, the single customer view, delivery and returns as well as tackling abandoned browsers and carts.


Track 4

This track focused on omnichannel and the changing dynamics between online and offline. It examined the relationship between physical, desktop and mobile, how click and collect will drive physical interactions and new innovative marketing strategies in the post-GDPR era.


Track 5

This track focused on tech enablers and innovation. It examined whether you should stay ahead of the market or keep up with the pack, it took a close look of real-world experiences online using VR, AR and Big Data, and saw how estimated data can predict customer behaviour and their buying patterns to increase sales. 


Track 6

This track focused on customer expectations and giving them what they want. It examined how to replicate the personal magic touch online, as well as personalising the proposition, driving growth through mobile and how to create a competitive strategy to meet customer wants when it comes to delivery and returns.

Digital retail leaders



Visitors were retailers



Over 25m turnover



Turnover of companies attending



Main sponsors


What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland