10 October 2019
Business Design Centre, London

IRC (InternetRetailing Conference)

2019 workshops

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IRC

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Google vs Amazon: How advertisers and brands can get ahead

10 Oct 2019
Workshop 4

Top tier agencies are shifting millions in ad spend from Google to Amazon. Over peak retail period, Amazon reaches four in every five online consumers. But during this quarter, Google also drives almost 4 billion clicks to the retail industry, which is over three times the volume of Amazon searches. 

The battle between the two tech giants has intensified, leaving several challenges for retailers and brands. How can retailers compete? How can brands collaborate or diversify?

Lisa Luu, Global Head of Insights, breaks down this battle using Hitwise online behavioural data. Through search, product and purchase insights, she identifies where and when each tech giant has the upper hand, and shows how these insights can drive marketing campaigns over peak period.

- Search trends: How have search journeys shifted from Google to within Amazon, and for which categories?
- Retailer trends: Who is taking on Amazon successfully? What does the online retail landscape look like by channel and audience? 
- Digital tactics: How can you measure online performance and optimise your campaigns over peak retail period?

Speakers
Lisa Luu, Global Head of Insight - Hitwise

Digital retail leaders

Icon

800+

Visitors were retailers

director

77%

Over 25m turnover

Top500

70%

Turnover of companies attending

Turnover

£43bn

Main sponsors


 

What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
    C4Commerce
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
    Amplience
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland