Moving beyond transactional commerce and creating an emotional connection with customers
Retail is fundamentally about making a human connection with your customers. How you go about creating those connections will influence the products you offer and how you market your brand. It will also mean being in the places that make it easiest for your customers to shop. Today, that’s as likely to be the customers mobile phone or their laptop as it does the physical store.
We’ll be taking a deep dive with Episerver and one of their customers to understand how they combine content and commerce into single customer journey. A journey that creates interest, engagement, sales and advocacy.
- Why customers visit ecommerce sites (spoiler: it’s not usually to purchase)
- The business benefits of moving beyond a transactional commerce model to one that experience-driven
- How to make emotional connections with customers no matter how they interact with your brand