Case study presentation
Moving beyond transactional commerce and creating an emotional connection with customers.
Retail is fundamentally about making a human connection with your customers. How you go about creating those connections will influence the products you offer and how you market your brand. It will also mean being in the places that make it easiest for your customers to shop. Today, that’s as likely to be the customers mobile phone or their laptop as it does the physical store.
We’ll be taking a deep dive with Episerver and one of their customers to understand how they combine content and commerce into single customer journey. A journey that creates interest, engagement, sales and advocacy.
- Why customers visit ecommerce sites (spoiler: it’s not usually to purchase)
- The business benefits of moving beyond a transactional commerce model to one that experience-driven
- How to make emotional connections with customers no matter how they interact with your brand
Digital retail leaders
Visitors were retailers
Over 25m turnover
Turnover of companies attending
What our clients say...
We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
IRC is the only conference I go to every year
This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
This is one of the best industry events for quality networking.
It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
InternetRetailing Conference is the only event that I always put in my calendar.