8 October 2020
London

IRC (InternetRetailing Conference)

2019 conference programme

IRC

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Moving beyond transactional commerce and creating an emotional connection with customers

10 Oct 2019
Theatre 2
Omnichannel

Retail is fundamentally about making a human connection with your customers. How you go about creating those connections will influence the products you offer and how you market your brand. It will also mean being in the places that make it easiest for your customers to shop. Today, that’s as likely to be the customers mobile phone or their laptop as it does the physical store.

We’ll be taking a deep dive with Episerver and one of their customers to understand how they combine content and commerce into single customer journey. A journey that creates interest, engagement, sales and advocacy.

Key takeaways:

  • Why customers visit ecommerce sites (spoiler: it’s not usually to purchase)
  • The business benefits of moving beyond a transactional commerce model to one that experience-driven
  • How to make emotional connections with customers no matter how they interact with your brand
Speakers
Joey Moore, Senior Director Product Marketing - Episerver

Digital retail leaders

Icon

800+

Visitors were retailers

director

77%

Over 25m turnover

Top500

70%

Turnover of companies attending

Turnover

£43bn

Main sponsors


 

What our clients say...

What our clients say...

  • We’ve been coming to InternetRetailing Conference for the best part of five years. Year on year we’ve seen that this is the number one event in the UK for that bridge between marketing and technology in the ecommerce space.
    Chris Baldrey-Chourio
    C4Commerce
  • IRC is the only conference I go to every year
    David Walmsley
    Director, M&S.com, Marks & Spencer
  • This is the place to come if you want to get the UK retailers. We get more good conversations here than we do at any event in the UK.
    James Brooke
    Amplience
  • This is one of the best industry events for quality networking.
    Anouk De Lange
    Market Development, Buyapowa
  • It’s probably one of the best one day conferences that you can come to. The calibre of the presenters are good… especially your peers…great networking and enough information each year that I can come away with.
    David Williams
    Director of Online EMEA, Deckers Brands
  • A very good concentrated, intense day of best practice… brilliant that it’s in one day, brilliant that it’s in a single venue and a good opportunity to meet with senior people from very good retail organisations
    Sean McKee
    Head of eCommerce/CS, Schuh
  • I’ve been coming to IRC for a long time and it’s a great opportunity to network with people that I know across the business… people that I’ve worked with or suppliers that I’ve worked with in the past.
    Jon Asbury
    Multichannel Director, Go Outdoors
  • InternetRetailing Conference is the only event that I always put in my calendar.
    Paul McDermott
    Head of Ecommerce, Poundland