Adam HockneyRetail Director,G-Star RAW

Alastair Stirling Industry Head, Retail, Google

Alex HamiltonHead of Insight, Isobar

Alex MurrayDigital Director, Lidl

Alexander BartholomewManaging Director, Performance Cycling, Halfords

Alison LancasterInterim Digital Marketing Director, Fanatics (International)

Ash RootsChief Digital Officer (Services), Dixons Carphone

Caroline HazlehurstOperations Director of UK/IE, Deliveroo

Charlotte BriscallHead Of Digital Experience, Group Digital, Sainsbury's

Chloë ThomasFounder, eCommerce MasterPlan

Chris NoveHead of Data Strategy, Shop Direct

Christian ArnoFounder and President, Lingo 24

David LloydManaging Director, UK & Nordics, Alibaba Group

Emre EkmekciPresident-International, Hepsiburada.com

Ermes MorettiHead of Ecommerce, Mywalit Group

Heike ZellerhoffKey Account Manager Partner, Shopware AG

Henry BirchChief Executive Officer, Shop Direct

Ian JindalCo-founder and Editor in Chief, InternetRetailing

Joey MooreDirector of Product Marketing, Episerver

Johan Riis JohansenHead of eCommerce Services, Coop Danmark

Jonathan WallChief Digital Officer, Missguided

Joris BeckersFounder, Picnic

Kerry LoweFormer Head of eCommerce, Smythson of Bond Street and Fiorucci

Maureen McDonaghIndustry Head - Retail, Facebook

Nicola CarmyllieManaging Director, Translation Laboratory

Nicolas VedrenneChief Business Development Officer, SafeCharge

Phil BarnesDirector of Supply Chain, N Brown Group

Rachel HumphreyDirector, Brand & Strategic Partnerships, Birchbox

Rachel SwidenbankVP Commercial & Community, Depop

Richard WilsonDigital Director, Burton Menswear & Dorothy Perkins

Robert KulawikChief Operating Officer , Everything5pounds.com

Robin PhillipsChief Executive Officer, The Watch Shop

Sacha WilsonDirector, Tax Technology Solutions EMEA, Avalara

Sara ProwseChief Executive Officer, Hotter

Sean McKeeDirector of Ecommerce and Customer Experience, Schuh

Sébastien HénonDirector of Consumer Information Systems, Clarins Group

Senior RepresentativeKlarna

Senior RepresentativeMonetate

Senior RepresentativeAston Villa Football Club

Simon FinchDirector of Distribution, Harrods

Simon O’MahonyDirector of Digital, Retail & Customer Service, & MD Mitre Linen, Nisbets

Wolfgang KruegerGlobal Director & GPO Accounts Receivable, QVC

Adam Hockney

Retail Director,G-Star RAW

Alastair Stirling

Industry Head, Retail, Google

Alastair currently works with retailers to understand the role of digital in their businesses and how they can take advantage of it to support their growth. Over his 10 years at Google he has worked with a wide variety of businesses from pureplays to multi-channel and lead generation, across multiple retailing categories. He is currently focused on the Home and DIY sector and specifically on understanding the role online plays in driving offline sales and the resultant implications for retailers.

Alex Hamilton

Head of Insight, Isobar

Alex Hamilton is Head of Insight at Isobar.

With a strong research background, he specialises in understanding the opportunities/challenges facing retailers and the role digital is playing in reshaping the industry.

Formerly Head of Research at Retail Week, Alex delivered bespoke research projects for a range of multinational clients, including Lego, Microsoft and Mastercard.

He joined from financial services firm IHS Markit where he worked as an Economist covering emerging Asia, with a focus on business developments in China.

He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.

Alex Murray

Digital Director, Lidl

Alex has over 17 years e-commerce experience, beginning his career at UK fine wine merchant Berry Bros. & Rudd, driving online innovation and winning the International Wine Challenge ‘Website of the Year’ award 5 years in a row. In 2006, he moved to the videogames retailer, the GAME Group, leading the online trading and customer experience teams. Then, in 2009, Alex moved to Waitrose, initially to head up the Waitrose Wine Direct business, but soon assumed additional responsibility for the online grocery trading team. From 2012, he has been primarily focused on digital strategy and developing the omnichannel proposition. He joined Lidl in March 2016. He is married with 3 children, 2 cats and not enough wine.

Alexander Bartholomew

Managing Director, Performance Cycling, Halfords

Alison Lancaster

Interim Digital Marketing Director, Fanatics (International)

Ash Roots

Chief Digital Officer (Services), Dixons Carphone

Ash is a creative and commercial senior leader with more than 17 years of experience helping start-up and established companies take advantage of the internet to drive financial and customer goals.
Across websites, applications, social-media, mobile and digital content, he has been responsible for transforming businesses by creating great people orientated digital products and services.

Caroline Hazlehurst

Operations Director of UK/IE, Deliveroo

Caroline Hazlehurst is Director of Operations at Deliveroo. She joined the business in April 2015 and was previously UK General Manager. Prior to joining Deliveroo, Caroline was an Investment Executive at private equity firm Bridgepoint, and was previously in Investment Banking at Barclays and Rothschild. In addition, she has held various Non-Executive Director roles at early stage startups.

Charlotte Briscall

Head Of Digital Experience, Group Digital, Sainsbury's

Charlotte Briscall has been leading the Digital Experience team at Sainsbury’s since February 2014.

In this role Charlotte has built a digital experience capability covering ux, insights, research and delivery from zero to a team that now has design responsibility across the online groceries business, digital payments, retail labour management, HR services and Sainsbury’s Bank.

She studied Product Design at Brunel University and sits on the examination board for the Global Innovation Design masters at the Royal College of Art and Imperial College London.


Chloë Thomas

Founder, eCommerce MasterPlan

Best selling Author, International Speaker, and host of both the eCommerce MasterPlan Podcast and Virtual Summit.

Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations, to fresh online only start-ups, covering international launches, subscription, B2B and even dabbling in marketplaces.

Chloë’s speciality is solving eCommerce Marketing Problems from how to increase new customer acquisition, to improving the performance of email marketing newsletters.

Power Retail (Australia) named Chloë as one of the top 10 eCommerce commentators in the world, and the podcast is regularly named as one of the top eCommerce podcasts in the world.

Chris Nove

Head of Data Strategy, Shop Direct



Chris is a passionate data professional with over 20 years of experience across both Retail and Financial Services. He has a proven track record in delivering significant benefits through effective and innovative utilisation of organisations’ data assets.


Chris joined Shop Direct in 2010 to head its Retail & Financial Services Targeting team; a notable achievement within this role was an analytical project that led directly to a clear business case to remove physical catalogues from the business.

In 2014 Chris became Head of Business Insight & Data Strategy with a brief to democratise insight across the business and form a clear roadmap to drive maximum value from Shop Direct’s crown jewels – its data.

His current focus is on delivering a world-class data asset that enables decision-makers across the business to have easy access to the data & insight they need and the tools to make best use of it.

Prior to joining Shop Direct, Chris held data & analysis posts across a range of businesses in both Retail and Financial Services including: Lloyds Banking Group, MBNA Europe, The Co-operative Group, Matalan & Empire Stores.

Christian Arno

Founder and President, Lingo 24

David Lloyd

Managing Director, UK & Nordics, Alibaba Group

David Lloyd was appointed Managing Director for Alibaba Group in the UK, Ireland & Nordics in July 2017, having joined the business in October 2016 as Business Development Director. He is responsible for all business units across the three markets, however his primary responsibility lies in helping businesses across the UK, Ireland and Nordics understand and seize the opportunity that lies in wait for foreign brands in China.

He brings extensive knowledge of the retail and technology industries to the role, having spent nine years at Google UK working closely with UK retailers and overseeing the UK Retail and Technology sectors.

David holds a BA in English Literature and French from Oxford University and is a keen half marathon runner in his spare time.

Emre Ekmekci

President-International, Hepsiburada.com

Ermes Moretti

Head of Ecommerce, Mywalit Group

Heike Zellerhoff

Key Account Manager Partner, Shopware AG

Henry Birch

Chief Executive Officer, Shop Direct

Henry joined Shop Direct in May 2018, having previously been chief executive officer of FTSE 250-
listed Rank Group plc. During his four years at Rank Group, Henry led the business through a widereaching
strategic overhaul to create the UK’s largest multichannel gaming operator. Prior to joining
Rank, Henry spent four years as CEO of William Hill Online, where he launched the company’s mobile
business. He started his career working in the House of Commons and holds an MBA from Stanford
Graduate School of Business.
As the UK’s largest integrated pureplay digital retailer and financial services provider, Shop Direct has
annual sales of £1.93 billion. Our brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and
LittlewoodsIreland.ie. We receive an average of more than 1.3 million website visits every day, with 69%
of online sales completed on mobile devices.
We exist to make good things easily accessible to more people. With our multi-category range of famous
brands, market-leading technology and data capabilities and unique financial services products offering
flexible ways to pay, we’re well placed to deliver on that promise.
We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We
have four million customers and deliver 49 million products every year. Our free click-and-collect service,
CollectPlus, delivers to 7,000 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us on Twitter at @ShopDirect.

Ian Jindal

Co-founder and Editor in Chief, InternetRetailing

Ian Jindal is a consultant, publisher and advisor in eCommerce and multichannel retail. Ian , providing insight and research for Europe’s etailers and multichannel retailers (www.internetretailing.net).

Ian co-founded RetailX, researching performance in multichannel retail, brands and vendors. In 2015 InternetRetailing launched the UK Top500 ranking of retailers (IRUK) and in 2016 the first performance-based ranking of European’s retailers, (www.internetretailing.net/iruk) and (www.internetretailing.net/ireu)

Ian’s retail clients include Selfridges, House of Fraser, Marks & Spencer, John Lewis, Asda, Couturelab, Waitrose, De Bijenkorf, Kering, Disney, IKEA and Walgreens Boots Alliance. Previously Ian was Group eCommerce Director at Littlewoods Shop Direct, and Head of Online Operations at the BBC. Ian founded the European eCommerce Forum, is an Advisor to eCommerce Europe and authored the UK’s first MSc in Internet Retailing.

Joey Moore

Director of Product Marketing, Episerver

Johan Riis Johansen

Head of eCommerce Services, Coop Danmark

I have worked in the digital industry for more than 15 years and delivered everything from successful global brand campaigns to optimising revenue performance activities on conversion funnels and the multi touch-point journey the consumers take to get there. Currently my responsibility is to establish and facilitate continuous business development of all digital services related to retail and customer engagement through data driven Devops teams.

Jonathan Wall

Chief Digital Officer, Missguided

Jonathan Wall began his e-commerce career at dabs.com when, in September 1999, the decision was taken to transform the IT catalogue mail order business. As marketing director, Jonathan and his team were instrumental to the success of Dabs online and helped dabs.com become one of the UK’s first and most successful pure-play online retailers. Jonathan was responsible for Product Management, E-Commerce and consumer sales and as an Executive Director reported directly to the founder and CEO.
In April 2006, dabs.com was sold to BT Retail and Jonathan helped with the integration of the business into BT and the transition of the BT Shop onto Dabs’ e-commerce platform.
Jonathan left Dabs in September 2008 after a successful transition period to become CEO at Flowersdirect.co.uk, one of the UK’s leading online florists. With its 900 member florists across the UK offering same day delivery of flowers and gifts, Flowersdirect was on its way to becoming established as a strong challenger to the established hierarchy in the floral sector and Jonathan oversaw a business transformation that included new business and e-commerce systems and the overhaul of the product offering.
In April 2010, Jonathan took on the role of Group e-commerce director at Shop Direct Group. With control of the commercial performance of the group’s websites, Jonathan’s expertise is being used to drive new visitors to the sites. Jonathan’s remit also includes the optimisation of these sites and improving conversion rates and visitor journeys. In July 2012 Jonathan took on the responsibility of development of the websites following the departure of the E-Commerce Development director and now looks after Web Development, Usability & the User Journey of
Shop Direct’s websites. After seeing the complete transformation of Shop Direct from a catalogue retailer to one of the UK’s leading Digital businesses Jonathan left Shop Direct in August 2017 to take on the role of Chief Digital Officer at Missguided and several Advisory and Non-Exec positions.

Joris Beckers

Founder, Picnic

Kerry Lowe

Former Head of eCommerce, Smythson of Bond Street and Fiorucci

Maureen McDonagh

Industry Head - Retail, Facebook

Maureen joined Facebook to focus on growing Facebook’s UK Grocery business. Maureen’s experience spans across Sales and Marketing, Client Management, Operations, Strategy and Mergers and Acquisitions.

Prior to Facebook, Maureen was on the Leadership Board for Nectar, managing eCommerce and Digital Media. During her time at Nectar she launched Nectar’s Women in Leadership programme and Innovation platform.

Many of Maureen’s defining career moments came from her time at News International, working on commercializing digital and content assets for The Times, Sunday Times and The Sun to drive revenue. During her time, she was responsible for launching Su Doku merchandise to the UK retail market.

Nicola Carmyllie

Managing Director, Translation Laboratory

Nicola has been working in the localisation industry for 17 years, holds an MA in Interpreting and Translation, and speaks various languages. Having worked with some of the world’s biggest brands, including Honda, Hitachi, IBM and Lenovo, Nicola is an expert in helping companies go global. She has recently worked with retailers, such as Viking and Merlin Cycles to help them grow their international businesses.

Nicolas Vedrenne

Chief Business Development Officer, SafeCharge

Mr. Nicolas Vedrenne is the Chief Business Development Officer at SafeCharge where he is supporting the growth of the ePayment market globally. Prior to joining the company, Nicolas was instrumental in creating and managing the European Operations of the Merchant Risk Council (MRC), and managed several Experian businesses as President of Hispano America and CEO of their Spanish operations. Adding to his vast experience, Nicolas has worked at various companies such as Société Générale, Sema Group and Monext, specialising in payment systems, fraud prevention, risk management and credit bureau. With his passion for cross-cultural understanding, Nicolas was involved in championing Madrid city for the 2016 & 2020 Olympic Games. Additionally, he co-wrote a book about “change and transformation”, and is co-founder of an NGO specialising in micro-credits for developing countries. Nicolas is trilingual in English, French and Spanish (first foreigner to be certified by the Spanish Institute), and has worked throughout Europe, UK, Latin America and Spain. Nicolas has a Masters from the Paris School of Business (ESG, Paris).

Phil Barnes

Director of Supply Chain, N Brown Group

Phil Barnes is the Director of Supply Chain Director of N Brown Group one of the UK’s leading online retailers.

The key brands are JD Williams, Simply Be and Jacamo. Their aim is all about democratising fashion and being size inclusive, focusing on the needs of underserved customer groups – size 20+ and age 50+. They offer an extensive range of products, predominantly clothing, footwear and homewares, and the Financial Services proposition allows customers to spread the cost of shopping with us.

They are headquartered in Manchester where they design, source and create the product offer and employ over 2,600 people across the UK.

Phil joined the group February 2018 from SIG plc (a £3bn turnover building supply business) where he was their Group Supply Chain Director. Phil was responsible for delivering their transformation programme across Europe.

Phil has previously worked for Sainsbury’s, Wilkinson’s, Homebase and Waitrose where he held a range of roles, including logistics and operations, commercial planning and buying, gaining him a wealth of retail experience.

Phil has been married for 27 years and has two son’s.

Rachel Humphrey

Director, Brand & Strategic Partnerships, Birchbox

Rachel Humphrey is the PR & Strategic Partnerships Director at Birchbox UK, which offers an efficient, personalised way to discover and shop for new beauty products.

Birchbox was founded in September 2010, redefining the beauty e-commerce experience by pairing a monthly subscription of personalised samples with editorial content to create a seamless path to purchase full-size products online. Today Birchbox has more than 1 million subscribers and operates in six countries, including the US, UK, Ireland, France, Belgium, and Spain.

As PR & Strategic Partnerships Director of Birchbox UK, Rachel is responsible for building and leading the Birchbox brand identity. She leads the PR & Partnerships division while also working cross-function, project managing campaigns that generate social engagement, content, press coverage and organic consumer traction – with a major focus on shareability and subscriber engagement.

Rachel has been with Birchbox UK since 2013, the year Birchbox launched into the UK market. Leading strategic partnerships with brands such as Vogue, Nike, Boden, Matthew Williamson, Stylist and many more; Rachel’s direction and vision has played an integral part in the growth of the UK business.

In the last 12 months, Birchbox UK has celebrated 63% year on year growth, making it the fastest growing market and the No.1 beauty box in the UK.

Prior to Birchbox, Rachel worked in-house and agency side across consumer PR; launching, implementing and developing brand profile strategy for many leading and new brands, mainly within the beauty sector.

Rachel earned a BA with Honors in Dance and Theatre Performance from Bird College (Affiliated by The University of Greenwich). She is originally from Lancashire and now lives in London with her husband and daughter.

Rachel Swidenbank

VP Commercial & Community, Depop

Richard Wilson

Digital Director, Burton Menswear & Dorothy Perkins

Robert Kulawik

Chief Operating Officer , Everything5pounds.com

Robin Phillips

Chief Executive Officer, The Watch Shop

Board level retail leader with deep digital experience. Robin has a successful track record of delivering Omnichannel transformation, whilst driving growth and profits in the most challenging and competitive of retail markets.

His passion is in devising winning Brand and Customer strategies, building and implementing the Solutions needed across Digital, Retail, Product, Marketing, IT and HR, aligning the whole organisation to deliver the Omnichannel P&L. Robin has a unique track record of delivery in this space at his previous roles at John Lewis, Waitrose, Boots and Kurt Geiger.

In August 2018 Robin was appointed CEO of The Watch Shop.

Sacha Wilson

Director, Tax Technology Solutions EMEA, Avalara

Sacha Wilson is Avalara’s Director, Tax Technology Solutions EMEA, Avalara whose team helps businesses of all size automate the complexities of global tax compliance. Sacha’s background in business development and ecommerce spans over 20 years and covers blue-chips such as Amazon and Arcelor-Mittal as well as several dotcom start-ups. During 11 years at Amazon he launched and grew a number of programmes including Amazon’s Marketplace, Fulfilment by Amazon, Amazon Pay and Product Ads. He brings a depth in understanding of ecommerce and the tax issues facing European businesses involved in global trade.

Sara Prowse

Chief Executive Officer, Hotter

Over 25 years of multi-channel retail experience, spanning digital, online, mobile, catalogue, concession, department and fashion stores, both in the UK, US and Europe.

Customer and product focussed, with core experience in digital, direct marketing, merchandising, transformational change, strategy and leadership.

Sara joined Hotter at the beginning of 2016, with the remit to fix and stabilise a business that had gone through rapid growth but was starting to falter, and then step change the growth trajectory, with international expansion the key driver.

Sara’s early career was spent in merchandising at River Island and then Debenhams gaining buying and merchandising experience in clothing and footwear.

A career move in merchandising brought her to the North West, as Merchandising Director for GUS, where she led the clothing and footwear merchandising teams. Subsequently she went on to lead the integration of GUS and Littlewoods with Shop Direct the resulting business. Following this role in transformational change, she moved into marketing at Shop Direct as a Brand Director responsible for creating the brand isme, targeting the 50+ female consumer.

Her last role prior to joining Hotter was European Managing Director at Lands’ End, a classic American lifestyle brand targeting the more mature customer. Here she was responsible for modernising the business and leading its digital transformation in the UK, Germany, Austria and France.

Outside of work her passions include: Skiing, yoga, pilates, cookery, and retail therapy, with a real weakness for buying shoes!

Sean McKee

Director of Ecommerce and Customer Experience, Schuh

Sean is an experienced retailer who progressed through a range of operations roles including store, regional and divisional management at Schuh, before getting into eCommerce in 2010.

A long-time advocate of integrating bricks and clicks in the pursuit of an optimum retail experience, in his current role he has, among other things, delivered on growth, mobile optimisation and a clear-sighted cross-channel proposition. He is passionate about offering real convenience to an increasingly sophisticated, demanding and tech-enabled customer.

A seasoned contributor at eCommerce events in the UK and elsewhere, his current interests include CRO, use of content, developments in voice and visual search, AI and the start-up/scale-up ecosystem. He recently took some study time out to sharpen his pencil at Massachusetts Institute of Technology (MIT).

Sébastien Hénon

Director of Consumer Information Systems, Clarins Group

Senior Representative


Speaker details coming soon

Senior Representative


Speaker details coming soon

Senior Representative

Aston Villa Football Club

Simon Finch

Director of Distribution, Harrods

Simon joined Harrods Limited as an Executive Trainee in 1996 after graduating from University the previous year. On completion of the scheme in 1997, he moved on to the sales floor as an assistant manager in the International Crystal department; however it was not long before he discovered that his true passion lay within logistics and he moved into selling support. Simon has held many positions within the Store Operations and Distribution Directorates with responsibilities ranging from Retail Operations, Distribution, Warehousing Fulfilment and Delivery.

In 2007 he was appointed Deputy Director of Distribution, and in addition to running the Distribution and eCommerce operations he lead the team in the re-design of the supply chain and in the delivery of many projects, including the design and build of the new Harrods Distribution Centre in West Berkshire that opened in 2012.

Simon was appointed Director of Distribution for the Retail Group in August 2015 and is responsible for driving the supply chain strategy to support Harrods Omni channel growth. Simon is passionate about collaboration within supply chain and sits on the GS1 UK Apparel board, alongside other leading retailers and brands, and is working towards delivering a new data model for the luxury apparel industry.

Simon completed an MBA at Cass Business School in 2011 and lives with his wife and two young daughters in West London.

Simon O’Mahony

Director of Digital, Retail & Customer Service, & MD Mitre Linen, Nisbets

A seasoned marketer with over 20 years experience in senior roles across both B2B & B2C businesses (including 6 years at Screwfix).  Currently he is Digital, Retail & Customer Service Director at Nisbets, the UK’s largest catering equipment business (everything from cutlery and crockery to commercial kitchen installations).  During his time at Nisbets he set up both the e-commerce & retail functions (Nisbets.co.uk is now an Internet Retailing Top 100 site and the UK retail estate has grown to 31 stores nationally) and is currently tasked with global digital transformation.  His remit also covers Nisbets Irish business, Mitre Linen and a national van operation.

Wolfgang Krueger

Global Director & GPO Accounts Receivable, QVC

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In the meantime, stay tuned to the IR Events News.

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A member of our team will be in touch shortly.