Advisory Board

Ash RootsManaging Director of Digital, BT.

Bruce McInnesChairman, BrandAlley UK

Clodagh MoriartyChief Digital Officer, Sainsbury’s

Giles DelafeldFormer Global CIO, Clarks

Gracia AmicoFormer CEO, PetsPyjamas, Former eCommerce Director, Hobbs

Henry EcclesUK Commerce Head, Global Partnerships EMEA, Google

Ian JindalCo-founder and Editor in Chief, InternetRetailing

Joe MurrayDigital Director, Dunelm and Former Co-Founder & Co-CEO, Worldstores

John MunnellyHead of Operations, John Lewis Plc

Jonathan ReynoldsAcademic Director, OXIRM), Saïd Business School, University of Oxford

Mike DurbridgeCEO, Andrew Martin International and Former Director of Omnichannel, B&Q

Paul SulyokFounder & CEO, Green Man Gaming

Robin PhillipsChief Executive Officer, The Watch Shop

Savannah SachsChief Operating Officer, Birchbox

Sean McKeeDirector of Ecommerce and Customer Experience, Schuh

Simon FinchDirector of Distribution, Harrods

Stephen LangfordVice President, Commercial

Ash Roots

Managing Director of Digital, BT.

Ash is a creative and commercial senior leader with more than 17 years of experience helping start-up and established companies take advantage of the internet to drive financial and customer goals.

Across websites, applications, social-media, mobile and digital content, he has been responsible for transforming businesses by creating great people orientated digital products and services.


Bruce McInnes

Chairman, BrandAlley UK

Bruce is chairman of BrandAlley, the leading flash sales retailer for the UK market, offering a “Bicester Village” style shopping experience online to its millions of affluent, savvy shoppers. Bruce led a management buyout of BrandAlley from News International in 2013, and has built and led a team which has transformed the business into a profitable, high growth etailer, offering a unique marketing channel through which its luxury and premium brand partners attract new and affluent customers and clear stock profitably. Prior to investing in BrandAlley, Bruce was chairman of RunningBall, a leading real-time sports data company sold to Perform Group in 2012. Bruce read history at University College, Oxford, and then served as a captain in the Welsh Guards before spending fifteen years in investment banking, advising media and technology businesses on mergers, acquisitions and financings.

Clodagh Moriarty

Chief Digital Officer, Sainsbury’s

I am currently Chief Digital Officer at Sainsbury’s. Prior to this, I was Head of Online Trading, Merchandising & Content and previously Category Manager for the Meal Solutions business.
I joined Sainsbury’s as Head of Strategy following 9 years at Bain & Company where I worked across the London, New York and Johannesburg offices. I worked in Corporate, Private Equity and Not-for-Profit sectors in multiple industries.
I have a BE in Electronic Engineering from University College Dublin and an MBA from INSEAD

Giles Delafeld

Former Global CIO, Clarks

Giles Delafeld has been Global CIO at since November 2015 where he is on a mission to transform the shoemaker, established in 1825, through a deeply held belief that outside of a great team, technology and digital are both the drivers of an effective and efficient organisation but also the key enablers for creating a best in class customer experience. Previously, Giles was Customer
Experience Director at Lloyds Banking Group where he led a team to design, manage, optimise and protect the digital customer experience across all digital touchpoints for 10 million active digital banking customers to maximise commercial value and customer satisfaction. Giles has held senior positions across digital, customer, marketing and technology in consumer brands including Mercedes-Benz where he was the UK’s first e-commerce manager in 2001 and Currys where he launched one of UK retailing’s first multi-channel propositions ‘Reserve & Collect’ in 2007.

Gracia Amico

Former CEO, PetsPyjamas, Former eCommerce Director, Hobbs

Gracia has nearly two decades of eCommerce and digital experience up to C-suite level. Her knowledge was gained working for global multi-channel retailers and entrepreneurial pure players. She was part of the first wave of e-commerce start-ups back in 2000, securing venture capital investment for her own dotcom company. Since then she has been on the board of Hobbs as eCommerce Director, headed up Topman’s ecommerce department and set up the online marketing strategy at Burberry. She most recently held the position of CEO at PetsPyjamas.

Amongst collecting a multitude of industry awards she was in 2015 and 2016 recognised as one of the top 50 most powerful people in online retail with her entry in the top 50 Retail Week Power List. She often speaks at conferences and contributes to industry insights for national media and think tanks.

Gracia has a Master’s Degree in Sinology and Business studies from the Leiden University in the Netherlands.



Henry Eccles

UK Commerce Head, Global Partnerships EMEA, Google

Henry is the Head of eCommerce partnerships at Google. He is in charge of the team responsible for driving digital transformation and innovation strategies amongst some of the biggest retail, travel and classifieds businesses in the UK.

Henry Joined Google in 2006 as a product marketing manager. Initially he worked on various consumer product launches across EMEA before leading the Market Insights team in Southern and Eastern Europe Middle East and Africa. More latterly he led the marketing roll out of Google+ in EMEA and YouTube consumer marketing in the UK before joining the partnerships team in 2014.
Prior to Google Henry worked as a consultant advising clients such as Virgin, Vodafone and Visa on brand and marketing strategy as well as new product development across EMEA.

Ian Jindal

Co-founder and Editor in Chief, InternetRetailing

Ian Jindal is a consultant, publisher and advisor in eCommerce and multichannel retail. Ian , providing insight and research for Europe’s etailers and multichannel retailers (

Ian co-founded RetailX, researching performance in multichannel retail, brands and vendors. In 2015 InternetRetailing launched the UK Top500 ranking of retailers (IRUK) and in 2016 the first performance-based ranking of European’s retailers, ( and (

Ian’s retail clients include Selfridges, House of Fraser, Marks & Spencer, John Lewis, Asda, Couturelab, Waitrose, De Bijenkorf, Kering, Disney, IKEA and Walgreens Boots Alliance. Previously Ian was Group eCommerce Director at Littlewoods Shop Direct, and Head of Online Operations at the BBC. Ian founded the European eCommerce Forum, is an Advisor to eCommerce Europe and authored the UK’s first MSc in Internet Retailing.

Joe Murray

Digital Director, Dunelm and Former Co-Founder & Co-CEO, Worldstores

John Munnelly

Head of Operations, John Lewis Plc

John Munnelly’s career in logistics spans over 3 decades, during which time he has experienced the industry from all angles – both third party and in house operations – with previous roles with TDG, Ryder, TNT, Shop Direct and Sainsbury’s.  John has built up a wealth of experience and knowledge relating to all aspects of retail distribution, particularly specialising in operational startups for large scale automated solutions, transport operations, Direct to Customer Home Delivery and Omni-Channel fulfilment.

John has successfully managed a number of high profile and technologically advanced projects.  Working closely with suppliers such as Siemens, Knapp, VanDerLande, Witron and Manhatten Associates at all stages of project development and post implementation running, John has become an expert in his field

For the last 10 years John has been responsible for the design, build and implementation of John Lewis’ semi-automated National Distribution Centre at Magna Park, Milton Keynes and is Head of Operations.

This highly acclaimed, multi award winning development, which went live in 2009, is industry leading enabling one pool of stock to be used for all shop deliveries and customer fulfillment.  A second warehouse has now been built alongside the current development and connected via a 100m link bridge, forming a campus with an operating footprint in excess of 2 million square feet.

Jonathan Reynolds

Academic Director, OXIRM), Saïd Business School, University of Oxford

Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management (), Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School, University of Oxford. He is also Deputy Director of the ESRC’s Consumer Data Research Centre. Jonathan is one of the leading academic experts in the study of the retail sector internationally.

Jonathan is particularly recognised for his scholarship and expertise in the areas of electronic commerce and omnichannel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retailing.

He is a founding member of the Oxford Institute of Retail Management, and has been its Academic Director since 1999. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship.

Jonathan read geography as an undergraduate at the University of Oxford, and then took an MA in Environmental Planning at the University of Nottingham, and a PhD at the University of Newcastle-upon-Tyne. He returned to Oxford to work on research for Tesco on the application of new forms of technology and e-commerce, following a post at the University of Edinburgh as founding Research Fellow for the Coca-Cola Retail Research Foundation. He is a Governing Body Fellow of Green Templeton College.


Mike Durbridge

CEO, Andrew Martin International and Former Director of Omnichannel, B&Q

Mike Durbridge is the , an interior design specialist offering a wide range of furniture, fabrics, wallpapers, cushions art and home accessories for tastemakers in search of individual interiors with a twist. Prior to leading Andrew Martin, Mike held senior positions at Kingfisher and B&Q. Mike also spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally.

Mike has had a variety of digital, marketing, sales, commercial and operational leadership roles in Retail, Telecom, Financial Services and Mail Order businesses over the course of his 20+ year career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice, simplicity and consistency, are placed at the heart of any business.

Paul Sulyok

Founder & CEO, Green Man Gaming

Paul is the Founder and CEO of Green Man Gaming, an award-winning global eCommerce technology company in the video games industry. His disruptive innovation and entrepreneurship has driven Green Man Gaming’s fast growth success from a team of three working with just 26 publishers in 2010 to one of the largest multi-platform digital game retailers in the world today. From its headquarters in Kings Cross, London (UK), Green Man Gaming offers gamers in 195 countries a wide catalogue of digital games, a social platform for the community and a games publishing business. Leveraging its patented technology, Green Man Gaming also partners with game publishers and leading hardware manufacturers such as Intel® and Lenovo to support their marketing initiatives.

As an already distinguished business leader, Paul is passionate about raising the profile of British businesses and technology internationally. He also believes in the truly immersive and engaging power of video games as an unrivalled form of entertainment and strives to promote the benefits of the industry at every opportunity.

Before Green Man Gaming, Paul founded Prizefight, a hybrid of video games and betting, and built customised algorithmic trading engines for the cash equity markets.  He was also a management consultant, a banker and an Officer in HM Forces.

Robin Phillips

Chief Executive Officer, The Watch Shop

Board level retail leader with deep digital experience. Robin has a successful track record of delivering Omnichannel transformation, whilst driving growth and profits in the most challenging and competitive of retail markets.

His passion is in devising winning Brand and Customer strategies, building and implementing the Solutions needed across Digital, Retail, Product, Marketing, IT and HR, aligning the whole organisation to deliver the Omnichannel P&L. Robin has a unique track record of delivery in this space at his previous roles at John Lewis, Waitrose, Boots and Kurt Geiger.

In August 2018 Robin was appointed CEO of The Watch Shop.

Savannah Sachs

Chief Operating Officer, Birchbox

Savannah Sachs is the , which offers an efficient, personalised way to discover and shop for new beauty products. Birchbox was founded in September 2010, redefining the beauty e-commerce experience by pairing a monthly subscription of personalised samples with editorial content to create a seamless path to purchase full-size products online. Today Birchbox has more than 1 million subscribers and operates in six countries, including the US, UK, Ireland, France, Belgium, and Spain.

As Managing Director of Birchbox UK, Savannah is responsible for overall business strategy, long-term vision, and ongoing operations. She leads a local team across all business functions, including Brand Partnerships, E-commerce, Content, Marketing, and Operations. In the last 12 months, Birchbox UK has celebrated 125% year on year growth, making it the fastest growing market and the No.1 beauty box in the UK. In November 2017, due to ongoing business growth in the UK, Birchbox launched its first ever UK pop-up stand-alone store on Carnaby Street.

Earlier this year, speaking at the Millennial 2020 event in London, she said: “We’ve just scratched the surface on a much bigger opportunity when we, two years ago, developed a deeper understanding of who our customer is.”

Prior to graduating from Harvard Business School and joining the Birchbox leadership team, Savannah worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Before moving to London Savannah was a Director for Birchbox International in New York. Her consulting experience in strategy, organisational effectiveness, and talent management were instrumental in driving rapid growth and scaling the Birchbox UK business.

Savannah earned a BA in Psychology with Honors from Princeton University and an MBA with High

Distinction from Harvard Business School. She is originally from Boston and now lives in London.


Sean McKee

Director of Ecommerce and Customer Experience, Schuh

Sean is an experienced retailer who progressed through a range of operations roles including store, regional and divisional management at Schuh, before getting into eCommerce in 2010.

A long-time advocate of integrating bricks and clicks in the pursuit of an optimum retail experience, in his current role he has, among other things, delivered on growth, mobile optimisation and a clear-sighted cross-channel proposition. He is passionate about offering real convenience to an increasingly sophisticated, demanding and tech-enabled customer.

A seasoned contributor at eCommerce events in the UK and elsewhere, his current interests include CRO, use of content, developments in voice and visual search, AI and the start-up/scale-up ecosystem. He recently took some study time out to sharpen his pencil at Massachusetts Institute of Technology (MIT).

Simon Finch

Director of Distribution, Harrods

Simon joined Harrods Limited as an Executive Trainee in 1996 after graduating from University the previous year. On completion of the scheme in 1997, he moved on to the sales floor as an assistant manager in the International Crystal department; however it was not long before he discovered that his true passion lay within logistics and he moved into selling support. Simon has held many positions within the Store Operations and Distribution Directorates with responsibilities ranging from Retail Operations, Distribution, Warehousing Fulfilment and Delivery.

In 2007 he was appointed Deputy Director of Distribution, and in addition to running the Distribution and eCommerce operations he lead the team in the re-design of the supply chain and in the delivery of many projects, including the design and build of the new Harrods Distribution Centre in West Berkshire that opened in 2012.

Simon was appointed Director of Distribution for the Retail Group in August 2015 and is responsible for driving the supply chain strategy to support Harrods Omni channel growth. Simon is passionate about collaboration within supply chain and sits on the GS1 UK Apparel board, alongside other leading retailers and brands, and is working towards delivering a new data model for the luxury apparel industry.

Simon completed an MBA at Cass Business School in 2011 and lives with his wife and two young daughters in West London.

Stephen Langford

Vice President, Commercial

Stephen leads Asda’s General merchandise & clothing online business, He joined Asda in 2011 to build George clothing’s digital capabilities, before taking on a wider remit across Asda incorporating general merchandise. Prior to joining Asda he spent 10 years in ecommerce and multi-channel roles at Marks & Spencer and Tesco.

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